Hyundai sold around 34,212 Utility Vehicles between April 2020 to July 2020. It garnered a Market Share of 23.6% and emerged as India’s Top UV manufacturer in the said period!
Hyundai superseded Maruti to become India’s largest UV maker. Hyundai currently has only 2 UV models in its portfolio – Venue & Creta. Basking on the success of the New Creta; Hyundai has been able to significantly gain hold in the segment and almost 23.6% of the UVs sold in India were a Hyundai!
Maruti moved out of diesel cars and now its entire range is Petrol driven. This has led to the initial loss in Market Share for the leader and now sits second in table for UV sales. Maruti Suzuki lost almost 3% Market Share in Apr-July 2020 timeline. The UV models in Maruti’s stable are – Brezza, Gypsy, Ertiga, XL6 & S-Cross.
Mahindra lost the highest Market Share in UVs and now ranks third in the category. In earlier times, Mahindra used to be regarded as the Maruti of UV space and it used to dominate the segment with a Market Share of ~40-50%. However; Mahindra’s market share eroded over time with the influx of Maruti & Hyundai models (Creta & Brezza). Now with almost all OEMs jumping into the segment; Mahindra needs to step up its game!
Kia Motors India had a dream run last year with the Seltos and is still going strong. The OEM is now all set to strengthen its hold in the segment with the launch of upcoming Sonet. With the launch of Sonet, the entire Kia Motors portfolio will consist only UVs (Seltos, Carnival & Sonet).
Renault is one of the few OEMs to record YoY growth in the segment. Triber was the game changer for the French OEM and has helped gain Renault a foothold in the segment. The current UV models for Renault are – Triber & Duster (with the oust of Lodgy & Captur).
MG followed a UV only strategy and has been successful in the same. The Chinese automaker launched Hector and followed it up with ZS EV, Hector Plus. The next launch Gloster is also in the same segment and will help MG gain better share in the UV space.