November 2010 Sales Figures – Pan India
November was full of surprises for the Indian Auto Industry. While a drop was always expected in the sales numbers, the drastic fall has raised several questions. This shows how Automobile Dealers are skeptical in filling up their stocks for December. The trend has been that the Retail in December is low – as the vehicles being purchased during this time will have lower Re-sale value. Hence, we can expect a slew of discounts being by OEM’s to boost sales at this period of the year.
Some inferences:
The ‘Nano Shining’ story has taken aback.Tata’s would have never expected this downfall. They need to sell atleast 5500 Nanos/month to achieve break-even. Safety issues in the car has taken a huge toll on its sales. They gotta bounce back soon or else it’ll be too late.
Even Figo sales have reduced a bit. With the introduction of new i10 and the launch of Etios Liva on cards early next year, Ford got to revamp their campaign in sustaining their success with Figo. Figo can script Ford’s glory in Indian market.
Totyota’s Fortuner still continues to rule the premium SUV space. Toyota has given birth to a winner in this space. Fortuner still has a huge waiting period and I don’t see Santa Fe creating a dent in this segment.
Civic sales have jumped back, but still lags behind Toyota Corolla. The Diesel rocket – Cruze still impresses us with its numbers. Laura faces stiff competition, but however does average numbers.
Innova has done pretty well. It proves again that Quality wins over Price. Xylo still has to fight hard to threaten Innova’s leadership in MUV space.
Hyundai themselves wouldn’t have been expecting the amazing response they are getting for i20. Time and again i20 is showing consistent performance and has proved that Indians are ready to pay a premium for a stylish yet spacious hatchback. In short, we Indians are Conservative yet RATIONAL !!
But, the winner of the competition is our very own ALTO. This old war horse still proves to be the match winner for Maruti. And the all new K10 have provided sufficient support to the older sibling.
Scorpio sales still remains consistent over time and has been a performer for Mahindra. The same applies for Bolero.
Although its early to say about Aria; but I still believe that the Tata’s Cross-over concept wouldn’t find many buyers