In this Sep 2024 Mahindra car sales analysis, we’ll look at the car sales of Mahindra for the previous month. We’ll also compare the YoY and MoM change to find out which Mahindra cars’ sales improved and which ones declined. To support the trends, we’ll also provide our opinions where applicable. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of all Mahindra cars.
Sep 2024 — Mahindra Car Sales Figures - YoY Change
Rank | Model | Segment | Sep 2024 | Sep 2023 | Change | %Change |
1 | Scorpio | D1 | 14,438 | 11,846 | 2,592 | 21.88% |
2 | XUV700 | D1 | 9,646 | 8,555 | 1,091 | 12.75% |
3 | XUV 3XO | B2 | 9,000 | 4,961 | 4,039 | 81.42% |
4 | Thar | B2 | 8,843 | 5,417 | 3,426 | 63.25% |
5 | Bolero + Neo | B2 | 8,180 | 9,519 | -1,339 | -14.07% |
6 | XUV400 | B2 | 948 | 825 | 123 | 14.91% |
7 | Marazzo | C2 | 7 | 144 | -137 | -95.14% |
Sep 2024 — Mahindra Car Sales Figures - MoM Change
The table presents the month-over-month (MOM) sales data of Mahindra models for September 2024 compared to August 2024, including the change in units sold, percentage change, and trends.
Rank | Model | Segment | Sep 2024 | Aug 2024 | Change | %Change |
1 | Scorpio | D1 | 14,438 | 13,787 | 651 | 4.72% |
2 | XUV700 | D1 | 9,646 | 9,007 | 639 | 7.09% |
3 | XUV 3XO | B2 | 9,000 | 9,000 | 0 | 0% |
4 | Thar | B2 | 8,843 | 4,268 | 4,575 | 107.19% |
5 | Bolero + Neo | B2 | 8,180 | 6,494 | 1,686 | 25.96% |
6 | XUV400 | B2 | 948 | 713 | 235 | 32.96% |
7 | Marazzo | C2 | 7 | 8 | -1 | -12.5% |
Performance-Based Insights
Besides the Scorpio twins, the XUV700 and 3XO continue their strong performance achieving almost 5-figure monthly numbers. With the Thar Roxx, Mahindra have pretty much doubled the monthly production of the Thar(s) as they declare combined numbers for the Thar just like they do with the Scorpio twins and Bolero twins.
Other than that, Mahindra posted strong performance in September 2024 as they came within poking distance of Hyundai. Just like Maruti Suzuki, Hyundai have maintained their position since God-knows-how-long. While Maruti hold the top spot in India, Hyundai have held the 2nd position. Mahindra delivered only about 40 units fewer than Hyundai in September 2024.
Top Performers (Sep 2024 Sales)
Scorpio-N and Scorpio Classic (14,438)
XUV700 (9,646)
XUV 3XO (9,000)
Top Gainers (YoY % Change)
Here are the top 3 YoY gainers of Sep 2024 in the Mahindra portfolio:
XUV 3XO (+81.42%)
Thar (+63.42%)
Scorpio (+21.88%)
There’s something to say about the Thar and Jimny here. About a year or so ago, Mahindra were really concerned about the Jimny’s 5-door practicality. So much so, that they (almost) waited for the Jimny’s reveal day to announce the Thar 1.5L diesel with rear-wheel drive at Rs. 9.99 lakh.
But, Maruti’s pricing and positioning of the Jimny ruined it for them and since then, the Thar has had no trouble sailing through. I’m sure many buyers waited for the Jimny’s price announcement but then jumped ships and bought the Thar. With huge (unofficial + official) discounts of about Rs. 3.0 lakh in December 2023, Maruti further ruined the trust their buyers placed in them.
They didn't fix the pricing and didn’t bother giving their early adopters any refund or freebies to numb the stinging pain from buying the Jimny at full price. Now, it’s again going for Rs. 1.50 lakh discounts in June 2024. Although, this time, the offers are on the Alpha variant. Even after dropping the production figures down to mid-low 3-figures, the Jimny is still having a tough time finding buyers. That is giving Mahindra enough time to perfect the formula for their upcoming 5-door version of the Thar or Armada.
Once a flop, always a flop. We don’t expect the Jimny to ever recover from this disaster. The S-Cross never did. For the next several years, Maruti Suzuki may even shy away from experimenting with products out of their comfort zone because of this experience.
Top Losers (YoY % Change)
Among the top losers, the Marazzo is the only one looking like it’s down considerably from a year ago. The XUV700 and Bolero twins are continuing with only a modest drop in demand.
Marazzo (-95.14%)
Bolero and Bolero Neo (-14.07%)
Top Gainers (MoM % Change)
Thar (+107.19%)
XUV400 (+32.96%)
Bolero and Bolero Neo (+25.96%)
Top Losers (MoM % Change)
Marazzo (-12.50%)
Body-Type Based
Given that Mahindra have a SUV-heavy portfolio, it’s not a surprise that their SUVs witnessed a massive YoY growth of more than 30%. They have limited focus on the Marazzo, which shows in the sales numbers as well. The fact that they continue to make these shows that they want to remain prepared for a pivot towards MPVs should the need arise.
Mahindra — 6-Month Sales Trend (Apr 2024 - Sep 2024)
Model | Apr 2024 | May 2024 | Jun 2024 | Jul 2024 | Aug 2024 | Sep 2024 | 6M Avg |
Scorpio | 14,807 | 13,717 | 12,307 | 12,237 | 13,787 | 14,438 | 13,549 |
XUV 3XO | 4,003 | 10,000 | 8,500 | 10,000 | 9,000 | 9,000 | 8,417 |
Bolero + Neo | 9,537 | 8,026 | 7,365 | 6,930 | 6,494 | 8,180 | 7,755 |
XUV700 | 6,134 | 5,008 | 5,928 | 7,769 | 9,007 | 9,646 | 7,249 |
Thar | 6,160 | 5,750 | 5,376 | 4,385 | 4,268 | 8,843 | 5,797 |
XUV400 | 347 | 701 | 534 | 288 | 713 | 948 | 589 |
Marazzo | 20 | 16 | 12 | 14 | 8 | 7 | 13 |
Disclaimer: This post was written by our guest author (V3Cars). Any views expressed in this article are those of the author and do not necessarily represent those of Autopunditz.com. The data presented in this article is the property of Autopunditz.com.
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