Tata Motors today announced the launch of the Safari Dark, the latest flagship addition to the company’s DARK range. The Safari DARK Edition is now open for bookings and available at dealerships nationwide starting at ₹19.05 lakhs (ex-showroom, Delhi).
The Safari DARK will be clad in the signature Oberon Black exterior body colour, which many have now come to associate with the DARK range. The mascots on the fender and the tailgate as well as the 18” Blackstone alloy wheels lend the exteriors the signature DARK look.
As part of the interiors, Safari DARK offers a Blackstone Dark theme with exclusive touches to the key elements. Additions like the distinct dark finishes, special Blackstone Matrix dashboard & premium Dark upholstery (Nappa Granite Black colour scheme with Blue Tri Arrow Perforations and Blue Stitching) complete the insides of the Safari DARK.
Available on the XT+/XTA+ & XZ+/XZA+ trims, the Safari DARK will get other exclusive features such as Ventilated Seats on both 1st and 2nd Row, Air purifier, and Android Auto & Apple Car Play over Wi-Fi.
Commenting on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “Launched in July last year, with a power-packed line-up featuring India’s safest premium hatchback – the Altroz, India’s first GNCAP 5star rated car - the Nexon, Tata Motors’ premium midsize SUV with the Land Rover DNA - the Harrier and India’s highest-selling passenger electric car – the Nexon EV, the DARK range has, in a very short span of time, become a mainstay of our New Forever range of passenger vehicles. This will be even truer now with the addition of Safari DARK to the line-up, with the exciting & unique proposition that it has to offer to the customers.
Furthermore, with a high sales penetration across brands, the DARK range has become a popular choice for customers. The Harrier DARK, which was launched as a limited edition product initially, did extremely well and on popular customer demand, became an integral part of the Harrier portfolio. It offered an exciting & unique package to the customers, which further extended with the introduction of the DARK range. We are confident that this stylish DARK Edition will prove to be yet another reason for car-buyers to upgrade to the magnificent Safari.”
Launched last year, the Safari has already achieved milestones of its own, completing the 10K rollout in just 6 months & 16k Safari owners since the launch. The DARK is the latest treatment to be given to the legendary SUV post the introduction of its Gold avatar.