Tata Motors today unveiled its sub-compact SUV, the Tata Punch. Punch will be available in 4 distinct personas with both Manual (MT) and Automatic (AMT) transmission options along with customization packs to match your distinctive lifestyle, the Tata Punch promises to offer the agility of a hatchback and all capabilities of an SUV. Customers can start booking their choice of the Tata Punch persona on the Tata Motors website and across its network of over 1,000 showrooms across the country for ₹21,000/-.
The Punch will be made available in 4 distinct personas- Pure, Adventure, Accomplished and Creative, to cater to the varied lifestyle of its customers. In addition to the personas, customers can mark their Punch by choosing from 7 colors and further personalize it with the Rhythm and Dazzle customization packs, in tune with their lifestyle.
Tata Motors Design Studios in India, UK, and Italy collaborated to develop this so-called new category - the sub-compact SUV, to address a growing customer need for a small in size but large in space SUV.
Built on the Agile Light Flexible Advanced (ALFA) Architecture, the Punch incorporates several industry-first innovations to enhance both functionality and driving pleasure. The class-leading comfort, advanced infotainment, and connectivity promises to match the high expectations of the discerning Indian car-buyers.
Engineered at Tata Motors’ state-of-the-art manufacturing facility in Pune, with more than 90% automation in the weld line incorporating some of the latest welding and joinery technologies, the Tata Punch is carefully engineered to offer the best ride on rough surfaces. It has been extensively tested over 2 million km using more than 150 prototypes through some of the harshest terrains stretching from the hot and arid environs of Rajasthan to the high altitude and extremely cold and tough terrains of Ladakh from temperatures ranging from -10°C to +50°C and at altitudes up to 18,000ft.
Unveiling the Punch, Mr. Martin Uhlarik, Global Head of Design, Tata Motors Limited, said: “The PUNCH has been developed by our three design studios in India, UK, and Italy. Over 140 design personnel participated in this project, producing hundreds of sketches, a number of design proposals and models that has ultimately led to this Stunning and Bold SUV, which we are extremely delighted to unveil today. We have designed a unique whitespace sub-compact SUV which carries forward the same authenticity of Tata SUVs. Its muscular surfacing and an athletic look make a perfect amalgamation for a tough SUV, living up to its bigger siblings. Intelligently designed in a compact footprint, it will be a high impact SUV and will redefine this crowded market. It is bold, young, modern yet robust, compact yet practical, tough yet playful and exudes true expression of confidence and individuality.”
Showcasing the first SUV from ALFA Architecture, Mr. Anand Kulkarni, Vice President, Product Line Head, ALFA Architecture and Passenger Electric Vehicles, Tata Motors Limited, said: “All our researches clearly showed that customers needed a small SUV. The most important criteria to meet this performance requirement was to start with a fundamentally strong & robust platform. The proven, state-of-the-art ALFA Architecture has the capabilities to deliver different body styles with outstanding build quality, delivering unmatched safety credentials. The success of Altroz is a testament to these capabilities. The PUNCH is our first SUV offering from the ALFA Architecture and despite being designed in a compact footprint it meets all the key capabilities of a true SUV- tall stance, high ground clearance and commanding driving position that customers would expect from a SUV to navigate all the unexpected challenges that Indian roads have to offer.”
Redefining the SUV market with a new whitespace product, Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, PVBU, Tata Motors, said: “SUVs today have gone way beyond their mere size. Customers today are seeking a complete package that comes enhanced with stylish looks, spacious interiors, high ground clearance, superlative drive experience, connected features and class-leading safety. Keeping these in mind, we wanted to create a one-of-its-kind product that embodies the true spirit of Tata SUVs, while also being versatile, rugged and youthful in nature. We are excited to introduce our dynamic sub-compact SUV, the Tata PUNCH - a multifaceted and multi-talented vehicle designed in four unique personas - Pure, Adventure, Accomplished and the Creative, each catering to different customer groups. With several industry and segment first features, we are convinced that the PUNCH will match the high expectations of the discerning Indian car-buyers.”