It is interesting to see that the top 10 car brands collectively sold 13.53,772 units in FY 2014-15 which is almost 50% of the overall automobile sales in India! That signifies how unique Indian market is. Out of the top 10 brands, 5 brands belong to Maruti Suzuki – don’t be surprised that Maruti Suzuki even garnered 46% Market Share in the Indian Automobile space last year. And these 5 brands collectively sold an astonishing 9.12.415 units for Maruti last year.
Source: HT
1. Maruti Alto: The world’s best selling car has set a benchmark which is difficult to emulate. Alto is now India’s best selling for 11th year in a row! Maruti has ensured continuous sale of the brand by getting regular updates on the car (say a peppier 1000 cc engine or an AMT option). Last year, Alto also became the world’s cheapest automatic car (with AMT). 2. Maruti Dzire: The carline was untouched by the launch of Amaze, Xcent and continues to grow stronger month on month. It also successfully overtook its smaller and cheaper sibling Swift by quiet a margin. It has surely made the sub-4 mtr compact sedan segment a whole lot desirable for other OEM’s. 3. Maruti Swift: The premium hatchback is still the favorite of youth and the numbers are a testimony to that. 4. Maruti Wagon R: This car enjoys no direct competition and makes us wonder how it sells this much! The uglier Stingray added to the overall volumes and the brand contributing significantly to Maruti’s numbers. 5. Mahindra Bolero: It is the ONLY SUV in the top 10 list and is still the favorite of rural consumers. It enjoys unprecedented brand equity in upcountry markets and has been Mahindra’s best selling model of all time! 6. Hyundai Grand i10: The Grand i10 proved to be the closest competition to Swift and has gained considerable acceptance amongst the buyers. It offered features that were unheard of in the segment and has proved vital for its overall success. However, it did cannibalize the sales of the smaller i10 & bigger Xcent to an extent. 7. Hyundai Elite i20: It proved how Indians would accept an hatchback at the price of a sedan, if it has the right set of oomph & functionality. The premium hatchback’s volumes has been a stunner and is a BIG success for Hyundai. 8. Hyundai Eon: It is a very competent product, but its volumes are way behind the leader ‘Alto’. However, Hyundai is leaving no stone unturned to up the game in the segment through Eon. 9. Honda City: The latest generation Honda City proved to be the most successful City for Honda till date in India! And no wonder this had to be the Diesel-engine effect. It completely overshadowed competition such as Hyundai Verna, Ford Fiesta, etc and is still the most loved sedan in its segment. 10. Maruti Omni: Why don’t we have a competition for this product? – This is what i think time and again. Omni still manages to sell over 6k Omni’s every month and none of the OEM’s dare to launch a product in the segment?